In particular, Drift has a great feature for visitors and customers to book meetings directly with your staff, without a third party integration like Calendly. That’s not to say Drift doesn’t do a lot of things well - they do. However, when comparing Drift to other live chat platforms, it’s hard to justify their pricing, and there’s a number of reasons to not recommend them for any business that’s looking to implement the best available web chat applications with expectations of a high ROI. Follow us on MTC Podcast for new episodes and updates.Drift is a live chat platform that focuses on generating and qualifying leads, setting meeting bookings, and has a good portfolio of integrations. To learn more about the new Drift GPT features or to join the waitlist, click here.ĭiscover the latest marketing tech tools and techniques with Martech News. Shortly thereafter, the integration will become more widely available to Drift’s customers and new features will be added.
“I’ve always admired Drift’s customer-centric approach to building practical AI tools, and suggested replies is a great addition that will immediately increase productivity for users,” said Paul Roetzer, founder and CEO of Marketing AI Institute.ĭrift’s GPT integration will enter its Beta stage in March with select customers. Personalizing sales outreach and prioritizing target accounts.Automated onboarding and AI topic training.Automated content creation and ongoing optimization of playbooks.This aligns with Drift’s mission to help businesses connect with people at the right time, in the right place, with the right conversation.Īdditional features that will be available later this year within the Drift GPT integration include: By combining Drift’s trusted Conversational AI with GPT, marketing and sales reps will be able to more quickly and accurately respond to customers in chat. While B2B sales and marketing professionals are excited by the possibilities of GPT implementations, many are hesitant about potential risks. “With Drift’s ability to use Conversational AI to contextualize responses that augment the efforts of human teams, we’ve created a feature that helps sales reps of all experience levels be more productive, particularly relevant now with pressure on during a more difficult economic climate.” But, it needs to be tailored to solve meaningful business challenges,” said Matt Tippets, senior vice president at Drift. “The buzz around ChatGPT, and the widespread experimentation that followed, has only underscored that conversation-based AI is paving the way of the future. It is one of the first AI technologies made available to the public in a way that non-technical experts can understand and experiment with. Large language models, like ChatGPT, are helping change that by making AI usable and understandable to everyone. Gaps in education and training were cited as the top barrier to AI adoption by 63% of marketers and sales reps polled in Drift’s recent 2022 State of Marketing and Sales AI Report.
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The ability to generate suggested replies by repurposing any available content also provides real-time on-the-job training for new sales reps (which currently takes three months on average), teaching them how to respond accurately and in the right brand voice. The sales rep will have the option to customize the suggested reply before sending, or dismiss it and generate a new suggested reply if the first one didn’t meet their needs. The AI will suggest a reply for the sales rep to use based on their company’s website content and marketing materials, the context of that specific conversation and GPT. The initial integration provides artificial intelligence (AI) suggested replies in live chat, allowing sales representatives (reps) to immediately respond to complex customer questions without ever having to leave the conversation. Marketing Analytics, Performance & Attributionĭrift, the Conversation Cloud company, today announced a generative pretrained transformer (GPT) integration using OpenAI’s API, available exclusively to select Drift customers.iPaaS, Cloud/Data Integration & Tag Management.Business/Customer Intelligence & Data Science.Audience/Marketing Data & Data Enhancement.Optimization, Personalization & Testing.Sales Automation, Enablement & Intelligence.
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